'Casting, director'- {speaking}
 
Stage 1: 'Who is Richard Gere?'
 
... #2: 'Get me Richard Gere.'
 
... #3: "I'd like to have Richard Gere, play this {lead actor} part; Assuming he's available!?"
 
... #4. "I'd like to get an actor, who'll remind people of Richard Gere. Since 'Gere's asking-price, will sink, our production, budget."
 
... #5. "I'd like that younger, Richard Gere, type, actor.. George {so-and-so}; To play the starring role."
 
... #6. "Richard Gere? .. Are you kidding me?!; He must be in his mid-60's by now! .. And my target-audience; Should be in their twenties and thirties!"
 
... #7. 'Who is Richard Gere?'