.. But neither being, a baseball fan, nor from 'MA'; Why am I bothering with this?! ..

Possibly because you are so unsure regarding your worth as a social human being and that you, in your own sort of "crazy-guy-on-the-street-corner-shouting-at-the-traffic" way are desperate for some sort of valiadation that you are still alive
 
......there, there... hush now... we are all still listening

.. Get up on the wrong side of the bed today, "Spud"?! ..Oh well; "A soft answer, turneth away {your uncalled for}, Wrath"!..

Wrath?....I'm here to help!!!

the truth is, the "new" hanging sox logo has been around since 1931 and used on uniforms before.
 
Boston Herald link

Those 'others' are beyond help and will refuse (v) any that is offered that might improve their refuse (n). I did notice 'it' couldn't find a pic of the sox.

.. Knowing how to 'google,' Does come in handy! {The definitive video 'Web'-link, to their 'new logo'; which now, oddly enough, doesn't seem 'dumb'!}.
http://www.boston.com/sports/baseball/redsox/extras/extra_bases/2008/12/red_sox_unveil.html